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how does douyin work

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The videos are generally short, and they are filmed in a vertical format, the usual way that people hold their phones.Home-Made music videos still perform well on Douyin. Soon after the merger, Douyin became one of the most downloaded apps in the world.As with all social / video-sharing apps, you begin by setting up an account the first time you open the app. This feature is also complemented by livestream e-commerce, which we’ve covered extensively We Within seconds, you can see that the App Store changes region to the Chinese one. This was founded by Chinese developers but built a sizable audience in the West, particularly in the USA.
Douyin You need to give your influencers enough flexibility to tell your story to their fans in a way that keeps them authentic. Marketing on China’s hottest short video platform Douyin, is no longer a one man job.Seemingly “casual entertainment” now requires a team of professionals who can balance fun and influencer management, and one of the best ways to do this is by using PUGC marketing. They make up 41% of the total user-base.Like YouTube, the heart of Douyin is the videos that people share. This makes Douyin a potential sales channel, well suited to impulse purchases. The challenge typically challenges others on Douyin to make and share a particular type of video.You just need to work with your influencers to come up with a creative strategy that helps them pique the interest of their audience to build interest in your brand and product.As with much influencer marketing, you should take most notice of metrics relating to engagement and awareness. That’s a number equal to the European Union’s Don’t merely opt for Douyin influencers with the most massive followings — go for those with the most suitable audiences for your goals.Once you have selected suitable influencers, you will need to contact them and form a partnership. It’s a wildly popular short video app with over And yes, many people still begin their Douyin uploads by sharing a video of themselves lip-synching to their favorite music track or saying a famous movie one-liner.Douyin makes it easy to make and create videos that aren’t too cringeworthy (well at least for today’s tweens and teens).

With influencer or KOL (Key Opinion Leader) marketing, you have to drop one step back and focus on the people who appeal to and influence the behavior of your target customers. Are they going to be most interested in Douyin’s core music videos, are they more into clips showing beauty tips, are they into comedy sketches, or maybe even skateboarders performing tricks?You will then want to find popular Douyin influencers who appeal to the same niches as your primary target customers. You could also try to promote using a business Douyin account. If you sell to a youthful demographic, you could consider working with influencers on Douyin.Douyin’s most significant feature is sharing videos. D ouyin, (抖音, literally “shaking sound” in Chinese) is a short video media app owned by China’s young tech giant Bytedance (字节跳动). It is still early days to see how successful or cost-effective these will be, particularly when targeting the advertising-hating Generation Z demographic.Douyin has suggested you combine you use one of the following ad formats:Whether you use them as a paid ad, or from your company Douyin channel, you could consider sharing some in-feed native videos. entire population. They rebranded a combined app TikTok outside of China.

How Does Douyin Work? So any Douyin influencer marketing campaign will revolve around influencers making, sharing, and sometimes live streaming videos that will in some way promote your brand and make it attractive to their followers.Douyin as we now know it began life as two separate apps, both originating in China. The more entertaining the videos, the better they resonate with the audience. One of the most vital requirements for online marketing, indeed any marketing, is that you target the types of people you hope will become your customers. Term/Phrase. You can also visualize the app by watching the video below.

Influencer marketing at its heart is like storytelling. Douyin users can click links within each short video and complete purchases inside the app. https://walkthechat.com/6-examples-successful-douyin-marketing-campaigns This feature is also complemented by livestream e … So, if you sell fashion accessories to tweens and teens, by all means, use influencer marketing.You can market on Douyin without using influencer marketing.

The videos are fun footages edited by the users directly on the app. Are you focusing on the ideal demographic?Assuming you sell to a youthful audience (possibly, but not necessarily with a female bias), you then need to consider which types of videos are most likely to attract your target market. Comment below and we can answer your questions.ChinaKOL is a company that helps companies increase their social media presence in China. The influencers’ followers will instantly know if the videos promoting your products are made in a different style to the influencer’s usual videos, and they are likely to react badly.As with all influencer and social media marketing, you have to avoid coming across as too salesy on Douyin. The number one rule is to choose the right influencers for your brand.You first need to ensure that your brand’s target customers use Douyin. Douyin/TikTok initially found most of its supporters in Asia. This is particularly the case because of Douyin’s youthful demographic — brands find Generation Z notoriously difficult to reach because of their total disdain for anything that resembles a traditional advertisement.As with all influencer marketing, the key to success on Douyin is working with influencers whose followers match your target market. You have to ensure that any deal is acceptable to your influencers. Douyin includes all the necessary editing tools and effects you need to make a serviceable video. Original music can be even more popular than cover versions. About the Trend.

how does douyin work 2020