Kuaishou’s curve (yellow) is a lot smoother compared to Douyin’s (black). For example, you can sing Karaoke with the audience from your city listening-in. Kuaishou argues that the purchase of its brand keyword by Douyin amounts to unfair practices. Kuaishou has 50% live-streaming content in its Local Content section, Douyin only has 25%. Not all kinds of products sell well on Kuaishou. They often create content related to their day to day business.
Kuaishou’s curve (yellow) is a lot smoother compared to Douyin’s (black). Kuaishou is heavily pushing its built-in e-commerce system. The content on Kuaishou, therefore, has a higher engagement rate compared to Douyin.
Mundane content created by someone who they might know offline is still interesting.The graph below shows the number of followers that top-100 KOLs have on Douyin and Kuaishou. The monthly sales via the Kuaishou platform in 2019 reached more than 10 billion RMB. In einer weiteren Wendung scheint Zynn von einem Rivalen seiner Muttergesellschaft, ByteDance, geschaffen worden zu sein, um mit TikTok zu konkurrieren. Despite the strong KOL e-commerce conversion, Kuaishou is weak in attracting display ads investment. Douyin had over 400 million daily active users as of early January. In contrast, Douyin will show 80 to 90% of content from new accounts which are popular among other users.Douyin has more users living in tier 1 and tier 2 cities. Douyin puts a heavier weight on premium content distribution, so the top KOLs would get more traffic. Yup, Douyin now has a DAU of 365mm versus Kuaishou’s just 207mm. On the other hand, Taobao has signed a strategic alliance agreement with Douyin to spend 7 billion RMB in Douyin ads. Kuaishou users are more likely to start or watch a live-stream. This type of content creates trust from the users, thus is more likely to convert into sales. The top 3 categories of products sold on Kuaishou are low-price cosmetics, clothing, and food. Thus users and smaller KOLs are more likely to upload content on Kuaishou since they are more likely to become viral. Only one of them was from Douyin.Many top-selling Kuaishou influencers are owners of small businesses or factories. This also shows in its mission statement Kuaishou has more followers living in villages, with a tighter social circle. Kuaishou already has 20 billion videos uploaded, which makes it the largest short-video content platform (by the number of videos) in the world.Since Kuaishou users live in smaller communities, Kuaishou content is distributed based on users’ social relationships. The top 3 categories of products sold on Kuaishou are low-price cosmetics, clothing, and food. Many live-streaming hosts allow call-in to a chat room. The viewers can thus engage with live-stream hosts on a more personal level. This also shows in its mission statement Kuaishou has more followers living in villages, with a tighter social circle. 24% of Douyin users come from tier 1 cities, against only 10% for Kuaishou. Despite the strong KOL e-commerce conversion, Kuaishou is weak in attracting display ads investment. Kuaishou and Douyin are the two largest short-video platforms in China.
They often create content related to their day to day business. It’s likely Kuaishou will continue to develop its own e-commerce solution. Douyin puts a heavier weight on premium content distribution, so the top KOLs would get more traffic. According to TrustData, the gap in DAU between Douyin, the domestic Chinese version of Tik Tok, and Kuaishou have surged from less than 80mm to more than double that, at 160mm. In a lawsuit disclosed in May by a Beijing court, Kuaishou alleged that searching for their brand name on the 360 Mobile Assistant app store, a major store in China, leads to a paid ad for Douyin as the first result, rather than its own app, Nikkei Asia Review reported on Wednesday. Like Douyin, Kuaishou enables sales through its proprietary e-commerce platform or by linking to a Taobao store. Kuaishou is a short-video platform that is in many ways similar to Douyin when it comes to features, UX, and e-commerce integration. Kuaishou is heavily pushing its built-in e-commerce system. However, due to the difference in their audience demographics, the 2 platforms have evolved quite differently: Kuaishou just released its latest performance report this week:Comparatively, Douyin has a larger audience, with 400 million DAUs as of Jan 2020.The major difference between Douyin and Kuaishou is the user demographic. The top-ranking live-streaming is often not the most popular one, and often only has less than 5 viewers. Der börsennotierte Entwickler von Zynn, Owlii, gehört Berichten zufolge Kuaishou, einem chinesischen Milliarden-Dollar-Unternehmen. According to the Kuaishou Report by Frees Fund, Alibaba refused to share purchasing data with Kuaishou. The top-ranking live-streaming is often not the most popular one, and often only has less than 5 viewers. It’s likely Kuaishou will continue to develop its own e-commerce solution. Kuaishou has 3-5 times higher e-commerce conversion rates compared to Douyin; Kuaishou is more likely to evolve as a closed e-commerce ecosystem while Douyin signed a strategic partnership with Taobao; Kuaishou’s is more social-driven while Douyin focuses more on algorithmic recommendations Many live-streaming hosts allow call-in to a chat room. In contrast, Douyin will show 80 to 90% of content from new accounts which are popular among other users.Douyin has more users living in tier 1 and tier 2 cities. Kuaishou distributes content more evenly among KOLs. This type of content creates trust from the users, thus is more likely to convert into sales. R: And it’s not just the absolute numbers that are alarming, but the trend as well. However, due to the difference in their audience demographics, the 2 platforms have evolved quite differently: Kuaishou just released its latest performance report this week:Comparatively, Douyin has a larger audience, with 400 million DAUs as of Jan 2020.The major difference between Douyin and Kuaishou is the user demographic. For example, the production steps for packing a product. For example, the production steps for packing a product.