All rights reserved. Liverpool's longest-standing shirt sponsor was Carlsberg, who sponsored the club for 18 years between 1992 and 2010 before being taken over by Standard Chartered. Hitachi, … Carlsberg was the official sponsor for 18 years up until 2010 when the finance company Standard Chartered took over. Most PL seasons managed. Early history Back in ... Liverpool F.C. The event itself was born out of a sponsorship deal after William Lynn, an innkeeper at the Waterloo Hotel in Liverpool, backed a hare coursing event called the Waterloo Cup in the mid-1820s. In 1979, Liverpool FC made footballing history by becoming the first club in English football to have a shirt sponsor on its jerseys. 2. As Liverpool's current deal with supplier New Balance is set to run out next season, Goal takes a look at their sponsorship details Brenden Aaronson: 'U.S. Reds fans will equate the 2005 shirt with the heroics of Steven Gerrard's long-range last-minute strike against The 2005 Reebok shirt is the one worn by the Liverpool team as they lifted their biggest trophy post the Dalglish era, memories of Gerrard swinging his arms around in the t-shirt like kit – resembling a crazed, demonic butterfly – ingrained in the minds of many. And we’re just getting started! Developed and maintained by the LFC Technology and Transformation Team The Reds look set to improve on their current deal … The blue and white quartered shirts were used until 1894, when the club adopted the city's colour of red. Liverpool FC shirt sponsors down the years.
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And because they have had fewer, it is easier to spot how shirt sponsorships have developed over time. Developed and maintained by the LFC Technology and Transformation Team To mark the announcement, we look back at the Reds' five shirt sponsors down the years. The city's symbol of the liver birdwas adopted as the club's badge in 1901, although it was not incorporated into the kit until 1955. Liverpool FC and Standard Chartered Bank have today extended their sponsorship agreement to run through to the end of the 2018-19 season. Kenny Dalglish shows off Liverpool's new Hitachi sponsorship with daughter Kelly in 1979. Our relationship with the Club will extend to the end of the 2022-23 season, making it the second-longest sponsorship deal in Reds’ history. We’ve been the Main Sponsor of Liverpool FC since 2010. We've got all the results from official games, appearance stats, goal stats and basically every conceivable statistic from 1892 to the present, every single line-up and substitutions! Carlsberg was the official sponsor for 18 years up until 2010 when the finance company Standard Chartered took over. 22 Arsene Wenger 1996/97 - 2017/18 . Steve Graves. Liverpool has had far fewer shirt sponsors than many other elite Premier League teams. However, the Reds are in the stages of re-negotiating a deal to go beyond that campaign.Should New Balance want to maintain their deal with Liverpool, they will need to offer Liverpool a significantly higher increase on the partnership's current terms.Liverpool's longest-standing shirt sponsor was Carlsberg, who sponsored the club for 18 years between 1992 and 2010 before being taken over by Standard Chartered.Adidas supplied Liverpool's kits for 15 years (interrupted by Reebok for 10 years from the mid-90s to mid-00s, and is the longest sponsorship deal that the club have had.Umbro manufactured the kit during the start of Liverpool's glory days from the '70s to '80s.Liverpool's vintage shirts are considered classics and remain popular with new and old fans alike, as they were the shirts that the Reds Manufactured by Umbro and Adidas and sponsored by Crown Paints and Candy, these 'retro' shirts are synonymous with Liverpool's most successful era and represent a time at the club where they were the most dominant force in both Europe and Liverpool's 2005 kit that they won the Champions League in is another classic shirt, one that was manufactured by Reebok and sponsored by Carlsberg. ... 1988 and 1992, debuting in the 1988 FA Charity Shield which they won 2–1 against Wimbledon, and remembered as the sponsors the last time Liverpool won the league in 1990 until thirty years later and during the Hillsborough disaster of 1989.
Reproduced under licence from Football DataCo Limited. Liverpool have their kits currently sponsored by banking company Standard Chartered, whose partnership with the Reds began in 2010 when they took over from previous club Carlsberg.Standard Chartered's deal is now the second-longest in the club's history, with Carlsberg having sponsored Liverpool for 10 years.The previous deal between Liverpool and the banking company was set to end at the end of the 2019-20 season, but Standard Chartered extended their partnership until the conclusion of the 2022-23 campaign in December 2018.They last previously agreed sponsorship extension in 2013 and 2015, with the last deal worth around £30 million a year.Liverpool have their shirts manufactured by New Balance, though a subsidiary company Warrior Sports was the initial supplier that took over Adidas' deal with the club in 2012.Adidas sponsored Liverpool for 15 years throughout the '80s and into the '00s, but ended their deal with the club following the Reds' poor results domestically and their failure to qualify for the New Balance took over as kit manufacturer from Warrior Sports in 2015, a company affiliated by the brand and who are known for their role in manufacturing hockey and lacrosse apparel in North America.Liverpool's current arrangement with manufacturers New Balance (worth roughly £45m per season) is set to expire at the 2019-20 season.
Shirt Sponsors Edit 1979–1982: Hitachi 1982–1988: Crown Paints 1988–1992: Candy 1992–2010: Carlsberg 2010–Present: Standard Chartered
If you are interested in becoming a partner then please email Back in the days when breweries and lagers sponsored most of English football's shirts, Carlsberg was a massive part of Liverpool’s history. article Jakub Ojrzynski signs first professional contract with Liverpool FC article Available now: LFC's new autumn essentials article The big 2019-20 quiz: 20 questions on Liverpool… Crown Paints View Records Latest Videos. With the club's current deal with New Balance expiring soon, will Liverpool renew their partnership or look to other kit manufacturers? Share ; By. Match Statistics supplied by Opta Sports Data Limited. Liverpool's longest-standing shirt sponsor was Carlsberg, who sponsored the club for 18 years between 1992 and 2010 before being taken over by Standard Chartered. 02:47 ... Liverpool; 2017/18 .